Hard A-Lee

TIP OF THE WEEK: HARD A-LEE

In sailing, hard a-lee is a command to change the direction of a boat. To alter public opinion, one must wage a campaign with specific rhetorical elements. First, frame your content by enlisting a tactile term to alter common perception; such as “death panel”, “global warming”, or “cut and run”. The more negative the emotion (to arouse fear), the more effective the framing.

 

Then, encode the new definition by repeating it over and over, thereby effecting neural re-programming in the minds of susceptible listeners. Use all available media for a blitz: cable tv, radio, blogs, and other types of widespread social media, so the effect is maximized. 

 

But the most effective weapon is the verbal expression by a respected and recognizable speaker. While they create the impression, the tools engrave it in the minds of listeners. History has often been rewritten by this method.

WORD OF THE WEEK:

 

Propinquity. Noun. Nearness in place; proximity. Nearness of relation; kinship. Affinity of nature; similarity, or nearness in time.

Use in a sentence: Tim was able to sway the board to retain his company with propinquity; every few minutes he inserted “the danger of change” into his presentation, until it was perceived as a palpable impediment.

QUOTE OF THE WEEK:

 

“If you cannot convince them, confuse them.”
          Harry S. Truman, American President (1884-1972)

 TESTIMONIAL OF THE WEEK:

 

“My wife has always been my toughest public speaking critic, and I was a little upset   when her Fathers’ Day gift to me was Eloqui’s Power of Five.  Amazingly, I enjoyed this experience from beginning to end. I quickly realized I needed a total overhaul in my approach to presenting. Deborah and David always encouraged me by education and example. They are the perfect mentors for anyone interested in improving his/her skills.

The final exam occurred when my wife observed one of my presentations. She was so impressed that now she wants her own lessons. 

My new skills have empowered me to deal with a variety of situations, from public presentations to business meetings to media encounters. I now know how to tell my story. They’ve taught me to speak with ease and to have fun doing it. This is The Power of Five.” 
          Richard G. Just, M.D.
          Managing Partner
          San Diego Pacific Oncology and Hematology Assoc, Inc.
          Director of Clinical Research, Premiere Oncology of San Diego
 
 
ANNOUNCEMENTS OF THE WEEK:

We wanted our faithful readers to be the first to know. As of today, we are launching the new Eloqui website at www.eloqui.biz. There are still some glitches and necessary updates, but check it out and let us know what you think.

 

For advance copies of of our new book: Own the Room, go to www.owntheroombook.com. Sites like Amazon and Barnes and Noble discount early orders! 

Deborah and David will be guests on Cindy Rakowitz’s Voice of America radio show on August 27th. The focus will be Own the Room. Tune in at 7 a.m. West Coast time, or visit her website at www.brpublicrelations.com for a recorded version of the program, which will be available for one week. Or download the content in perpetuity on www.voiceamerica.com. 

 

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