When being interviewed on radio or TV, learn to speak in sound bites or snapshot statements. Time is highly compressed, so you must create a dynamic bounce between you and the interviewer. If you include context or windup, your statement could be cut before you get to the point. Brief, concise phrases leave listeners and interviewers wanting more, and are prompts for follow-up questions.
To rehearse, ask a colleague to toss you questions. You only have about twenty seconds to make your point. Dive in, using a colorful, visual description, and end with a downward inflection. Soon you will know the proper length of time by reflex, and have the ability to deliver sound snapshots that are vivid, brief and convey your message.
WORD OF THE WEEK:
Fractal (FRAK-tuhl) Noun (mathematics, physics) A term used to describe geometrical structures whose shape appears the same regardless of the level of magnification used to view them. An example is a seacoast, which looks roughly the same whether viewed from a satellite or an airplane, on foot, or under a magnifying glass.
Use in a sentence: Dennis knew that his pitch to the city on risk management was a perfect fractal which enabled everyone on the board to see his firm’s services clearly and distinctly.
QUOTE OF THE WEEK:
“To grow mature is to separate more distinctly, to connect more closely.”
Hugo Von Hofmannsthal (1874-1929) Austrian novelist, poet
and dramatist.
TESTIMONIAL OF THE WEEK:
“After training with Eloqui, I don’t use a podium when I speak; I move in the space… I don’t say “help” and “work with”; I use active verbs that more accurately describe what I do… And I wear a blue shirt, rather than a white one when I want to be more approachable. Now when I present, I’m playing to my strength, in my own unique style.”
Eric Bell
Senior VP
Bank of the West – Wealth Management
ANNOUNCEMENTS OF THE WEEK:
Eloqui has partnered with the PR firm of Planned TV Arts and the marketing firm of Newman Grace to promote our book: Own the Room, published by McGraw-Hill and in bookstores and Amazon on September 18th.
Next week, the Own the Room website will be up and running. Soon after that, we will launch the newly designed Eloqui website.
Also, on August 27th, Cindy Rakowitz will interview Deborah and David for her “Stars of PR with Cindy R” radio show on VoiceAmerica. The focus will be Own the Room, as well as practical techniques for driving business through speaking. Tune in.
